It is often said that "the money is in the list". You need to take that one stage further and say "the money is in the targeted list". When you build a list of potential customers through your online marketing endeavors, each person has agreed to receive information from you – in other words they have given you permission. That's why email marketing can also be called permission marketing. However, that does not mean you can do whatever you like with your email marketing campaigns.

Email marketing is highly effective but only if you obey the rules!

Sadly due to the marketing tactics of spammers and unscrupulous people, email marketing has come into disrepute and that is a real shame. As usual, the innocent online business owners suffer because of the guilty.
As the internet is truly global, spammers from every corner of the globe will use email marketing through what is known as bulk mailers. Never use bulk mailers as part of your email marketing campaigns and never ever give away or sell your customers' email addresses. It is not surprising that people are on their guard when it comes to giving out their personal details. If you are fortunate enough to get people to subscribe to your list, you need to ensure that your email marketing builds and retains their trust or you'll have them unsubscribing in their droves.




Some of the top internet marketers have email lists of tens of thousands of loyal customers. This means that their e-mail marketing is highly effective and is certainly a low cost way of marketing and developing their particular businesses.

Of course email marketing becomes more effective and will produce greater results as the list of customers grows. But what do you do if you don't have a list? How do you start?
You may be tempted to join safelists or some of the free list building directories to launch your email marketing. Ask yourself why are these free? If you have spare capital, you may be tempted to buy packages of email addresses to launch your email marketing. Don't. Your email marketing will only work when the people on your list have given you permission to send them emails AND they are interested in receiving information on the niche market that you represent.

The way that many successful internet marketers start to build a list is to offer a free information product in exchange for the person's name and email address. This can be a product they have written themselves or from someone else as long as it is relevant and of good quality.

Email marketing is all about providing real value. One way of ensuring their email marketing campaigns are going to be successful adopted by internet marketers is to provide their website or blog visitors with the facility to give feedback and ask questions. This is an excellent way of finding out what your potential customers really want or need. Once you know what your visitors really want it becomes easy to make money online since you know exactly what they are going to buy.

Another popular way of providing that value is through the publication of a newsletter.
Sending an e-mail newsletter that is targeted to the needs and wants of your readers keeps your name and company in the forefront of their minds as well as demonstrates the breadth and depth of your knowledge and expertise.

Benefits and rules of a newsletter as part of your email marketing campaign:
Each newsletter should be interesting and packed with free information that helps your readers in some way.
You can legitimately use your newsletter to link to further information on a topic which may be articles you have written or pages on your website.
With the right service you can track the results of all of your email marketing activities. You will see what is giving you the results you want and what isn't.
As your list grows, there will come a point where your email marketing becomes unmanageable unless you invest in an email marketing service. A good e-mail marketing service isn't expensive and will provide you with a whole lot of features such as opt-in forms, tracking, templates, text and HTML email formatting, subscriber unsubscribe function, reporting, and much more.

There are some very important rules you should observe with every email marketing campaign.
Never send your readers offers that do not relate to your market and their needs. They will join your list because they believe you have what they want. Offer them something totally unrelated and your credibility flies out the window resulting in many of your readers unsubscribing.

One obvious benefit of email marketing and sending out newsletters is that periodically you can encourage your readers to take a look at offers and ads. If you have taken the time first to build their trust and your credibility, many of your readers will definitely take a look at the offer and you will be likely to make money.
Do not use email marketing to bombard your readers with sales offers. Many will unsubscribe or at the very least delete your emails.

Email marketing is highly effective and your email list can provide you with a steady stream of sales and profits as long as you treat them properly and obey the rules.